Lectures & Seminars

At the business forefront in the photograph and video field in 2017

Keynote Speech

■Women in Photography
■Potential of Exif in the Age of IoT

February 23[Thu]

13:30-14:30

Venue: Conference Center 301/302 / Number of seats:400

Hiroyuki Sasa President of Camera and Imaging Products Association [CIPA]

Recently, the phenomenon of kamera joshi ("women with cameras") has become quite big in Japan. However, women have actually always been actively working in the photo industry since the birth of photography. CP+ is also reinforcing efforts to attract women. Therefore, this speech covers the topic "Women in Photography," along with the more technical topic of the "Potential of Exif in the Age of IoT."

At the business forefront in the photograph and video field in 2017

Panel Discussion by Top Engineers

"Creating Attractive Cameras"

February 23[Thu]

15:00-16:30

Venue: Conference Center 301/302 / Number of seats:400
Coordinator: Kenichi Kouda (Professor, Nihon University College of Art, Department of Photography)
Yasunori Ichikawa (Japan Camera Industry Institute (JCII))
Panelists: Ken Nakajima (Sony Corporation)
Kosei Kosako (Ricoh Company, Ltd.)
Setsuya Kataoka (Olympus Corporation)
Tadashi Nakayama (Nikon Corporation)
Toru Nishimura (FUJIFILM Corporation)
Tsutomu Mori (Panasonic Corporation)
Yasuhiro Osone (SIGMA Corporation)
Yasuo Suda (Canon Inc.)

(*Panelists are subject to change.)

Yasunori Ichikawa
Kenichi Kouda

Ken Nakajima

Kosei Kosako

Setsuya Kataoka

Tadashi Nakayama

Toru Nishimura

Tsutomu Mori

Yasuhiro Osone

Yasuo Suda

The digital camera was a significant advance, owing to the innovations of manufacturers. What kind of digital cameras will users want in the future? The panelists will review the development of camera technologies in recent years and discuss cameras in the coming age.

CP+ Technological Academy

Development of OLYMPUS E-M1 markII

February 23[Thu]

13:00-13:45

Venue: Conference Center 311/312 / Number of seats:72
Price: ¥1,000 (incl. tax)
Speaker: Takashi Suzuki (Olympus Corporation)
Cooperator: The Division of Photonics An Affiliate of Japan Society of Applied Physics/ Japan Optomechatronics Association/The Society of Photography and Imaging of Japan
Olympus announced the development of a flagship camera, the E-M1 MarkII , at Photokina 2016. The E-M1 MarkII aims at shooting a moving subject accurately and technologies have been developed to improve related functions such as fast AF and sequential shooting. These technologies will be introduced here.

CP+ Technological Academy

Development of a wide-angle lens suitable for "Selfie & Wefie"

February 23[Thu]

14:00-14:45

Venue: Conference Center 311/312 / Number of seats:72
Price: ¥1,000 (incl. tax)
Speaker: Koichi Otsuka (CASIO COMPUTER CO., LTD.)
Cooperator: The Division of Photonics An Affiliate of Japan Society of Applied Physics/ Japan Optomechatronics Association/The Society of Photography and Imaging of Japan
CASIO Computer Company has been providing unique camaras suitable for a photo amusement style, so called "Selfie & Wefie" Which is very popular style especially in Asian girls. This time, we introduce our study of the wide-angle lens application for that style.

CP+ Technological Academy

Full-frame Dual Pixel CMOS AF and DPRAW Technology

February 23[Thu]

15:00-15:45

Venue: Conference Center 311/312 / Number of seats:72
Price: ¥1,000 (incl. tax)
Speaker: Koichi Fukuda (Canon Inc.)
Cooperator: The Division of Photonics An Affiliate of Japan Society of Applied Physics/ Japan Optomechatronics Association/The Society of Photography and Imaging of Japan
Canon's original smooth, fast and intelligent Dual Pixel CMOS AF is advanced to full-frame DSLR cameras and equipped to the EOS-1D X MarkII and the EOS 5D MarkIV in 2016. The EOS 5D MarkIV has also equipped the brand-new DPRAW(Dual Pixel RAW) technology, the imaging application of Dual Pixel CMOS AF featuring two photodiodes per pixel and each pixel capable of the dual-view-point imaging in one shot. We introduce the newly developed technologies in this seminar.

Video Seminar for Professionals

【Lesson in Deploying】Choosing a 4K SLR Camera for Movies

February 23[Thu]

11:00-12:30

Venue: Conference Center 303/304 / Number of seats:250
Speaker: Hiroshi Shikano [Photographer]
Cooperator: COMMERCIAL PHOTO
Most major manufacturers are currently offering 4K-capable SLR cameras. All of the cameras on the market have their own unique features, such as 60P frame rates, full-size shooting (35mm), and quick AF. This seminar shines a light on the basics of the cameras currently on offer from various manufacturers, while focusing on 4K movie functions, and it also highlights some things to be cautions about when shooting and editing movies in 4K.

Video Seminar for Professionals

【Lesson in Using】Sound Recording for SLR Movies

February 23[Thu]

13:15-14:45

Venue: Conference Center 303/304 / Number of seats:250
Speaker: Shinya Kojima [Photographer]
Yasuhiro Yasutomo [Photographer]
Cooperator: COMMERCIAL PHOTO
Shinya Kojima
Yasuhiro Yasutomo
For photographers that create their works using lights and shades, invisible sound is a lesser-known field. This session presents some practical techniques, such as the basics of sound recording for SLR movies, recording interviews using multiple microphones, and live recording mixing line audio sounds and hall sounds.

Video Seminar for Professionals

【Lesson in Trends】Introduction to 360° VR Video

February 23[Thu]

15:30-17:00

Venue: Conference Center 303/304 / Number of seats:250
Speaker: Tomonori Taniguchi [Photographer]
Cooperator: COMMERCIAL PHOTO
These days, VR (virtual reality) technologies have become commonplace; for example, 360° panorama video cameras and VR head-mounted displays are available for general users, and YouTube and Facebook now support VR videos. This session presents information on how to create 360° VR videos, which is a medium that photographers should be familiar with, as the world is seeing a surge in VR demand.

Marketing Seminar

Digital Imaging Seminar by Keypoint Intelligence

Photography for the Generations

February 24[Fri]

10:30-11:20

Venue: Conference Center 301/302 / Number of seats:250
Speaker: Alan Bullock
[Associate Director, Connected Imaging Trends Service, Keypoint Intelligence]
Keypoint Intelligence's research has consistently shown that age and life stages can dramatically impact consumers' attitudes, perceptions, and purchasing habits. This session will provide a generational perspective on the digital camera, mobile imaging, and output markets, with focus on Millennials.
Driving imaging in 2017 and beyond

February 24[Fri]

11:20-12:10

Venue: Conference Center 301/302 / Number of seats:250
Speaker: Ed Lee
[Group Director, Worldwide Consumer & Professional Imaging Services, Keypoint Intelligence]
Rapid technology changes are reshaping the imaging market as we know it. Companies are investing tremendous amounts of time and resources on 360-degree imaging, augmented and virtual reality, and drones. This session will provide an update on how these technologies are advancing and what their impacts could be.

Marketing Seminar

CIPA and GfK Global Market Seminar

February 24[Fri]

13:30-16:30

Venue: Conference Center 301/302 / Number of seats:250
Cooperator: NPD Group
The marketing seminar is presented by the CIPA and provides statistics information about digital cameras and interchangeable lenses, along with GfK, which networks worldwide research sites. The seminar covers the trends in the digital camera and lens market in three regions: Globally, in the U.S. (presented by the NPD, conducting research mainly in the United States), and in ASEAN, which is an important market for digital ILC cameras. Additionally, the seminar features a "Key Technology" topic from a functional viewpoint, including the performance of the movie functions of digital cameras, along with information on the market surrounding more unconventional imaging methods, such as action cameras.
CIPA Seminar
[Camera & Imaging Products Association (CIPA)] Statistics of Actual Shipments and Prospects

February 24[Fri]

13:30-13:50

Speaker: Shinichi Yoneyama
[Chair of Research & Statistics Working Group, CIPA]
GfK Seminar
Global: Ways to stabilize the camera market

February 24[Fri]

13:50-14:10

Speaker: Haluk Oezdemir
[Senior Consultant, GfK Retail and Technology GmbH]
U.S.: Latest U.S. Trends in Image Capture

February 24[Fri]

14:10-14:40

Speaker: Ben Arnold
[Executive Director and Industry Analyst, The NPD Group]
ASEAN: SEAsia's increasing adoption of technology - unravelling the opportunities

February 24[Fri]

14:50-15:20

Speaker: Gerard Tan
[Senior Director, GfK Asia Pte Ltd]
Key Technology: New technological trends in consumer markets and their influence on Imaging

February 24[Fri]

15:20-15:50

Speaker: Heribert Tippenhauer
[Global Diretor, GfK Retail and Technology GmbH]
Discussion

February 24[Fri]

15:50-16:30

Discussions led by each speaker

CP+ Technological Academy

APS-H size Vertical Color Filter type CMOS image sensor Foveon

February 24[Fri]

10:30-11:15

Venue: Conference Center 311/312 / Number of seats:72
Price: ¥1,000 (incl. tax)
Speaker: Tatsuya Inui (Sigma Corporation)
Cooperator: The Division of Photonics An Affiliate of Japan Society of Applied Physics/ Japan Optomechatronics Association/The Society of Photography and Imaging of Japan
The seminar will be about the APS-H size vertical color filter Foveon X3 image sensors featured in SIGMA sd Quattro H. The unique pixel structure named '1-1-4' and difference in color detection principal from ordinary color filter array sensor, as well as the benefit of the image with this sensor will be presented.

CP+ Technological Academy

Development of RX series with the world's first 1.0-type stacked CMOS image sensor

February 24[Fri]

11:30-12:15

Venue: Conference Center 311/312 / Number of seats:72
Price: ¥1,000 (incl. tax)
Speaker: Kenzaburo Seki (Sony Corporation)
Cooperator: The Division of Photonics An Affiliate of Japan Society of Applied Physics/ Japan Optomechatronics Association/The Society of Photography and Imaging of Japan
We developed RX100IV and RX10II with the world's first 1.0-type stacked CMOS image sensor in 2015. These cameras have provided the new imaging user experience such as high speed electronic shutter and HFR movie. In 2016, we released RX100V with the fastest AF and high speed continuous shooting. In this seminar, the outline of these products and the key technologies including image sensors and signal processing algorithm will be explained.

CP+ Technological Academy

Development of Prime lens SP 85mm F/1.8 Di VC USD (F016)

February 24[Fri]

13:00-13:45

Venue: Conference Center 311/312 / Number of seats:72
Price: ¥1,000 (incl. tax)
Speaker: Hisayuki Yamanaka (Tamron Co., Ltd. )
Cooperator: The Division of Photonics An Affiliate of Japan Society of Applied Physics/ Japan Optomechatronics Association/The Society of Photography and Imaging of Japan
We launched a medium telephoto prime lens SP 85mm F/1.8 Di VC USD (F016) in March 2016. I will talk about optical design aimed at both of high resolution and natural bokeh, and related technologies.

CP+ Technological Academy

The AF-S NIKKOR 105mm f/1.4E ED — Developed for Three-dimensional High Fidelity and Beautiful Bokeh Characteristics

February 24[Fri]

14:00-14:45

Venue: Conference Center 311/312 / Number of seats:72
Price: ¥1,000 (incl. tax)
Speaker: Haruo Sato (Nikon Corporation)
Cooperator: The Division of Photonics An Affiliate of Japan Society of Applied Physics/ Japan Optomechatronics Association/The Society of Photography and Imaging of Japan
This seminar explains development of the AF-S NIKKOR 105mm f/1.4E ED based on the design concept, "three-dimensional high fidelity (superior reproduction capabilities)", which makes the lens capable of better, more natural 3D reproduction of three-dimensional subjects on the two-dimensional fields that are photos, as well as large and beautiful Bokeh characteristics. The discussion of lens development will also shed light on unknown episodes that occurred as the lens was being developed.

CP+ Technological Academy

Development of Dual I.S. that achieves the linking of the body and lens image stabilization

February 24[Fri]

15:00-15:45

Venue: Conference Center 311/312 / Number of seats:72
Price: ¥1,000 (incl. tax)
Speaker: Junji Takahata (Panasonic Corporation)
Cooperator: The Division of Photonics An Affiliate of Japan Society of Applied Physics/ Japan Optomechatronics Association/The Society of Photography and Imaging of Japan
Panasonic developed "Dual I.S." technology to dramatically reduce hand-shake blur with synchronized stabilizing operation of body and lens. In 2016, Panasonic enhanced its effect and launched "Dual I.S. 2" with adopting a high-performance gyro sensor technology. New LUMIX G Series Cameras incorporate this unique technology. In this time, we will introduce the aim and the background of its development.

CP+ Technological Academy

Development of the X-T2

February 24[Fri]

16:00-16:45

Venue: Conference Center 311/312 / Number of seats:72
Price: ¥1,000 (incl. tax)
Speaker: Koichi Tanaka (Fujifilm Corporation)
Cooperator: The Division of Photonics An Affiliate of Japan Society of Applied Physics/ Japan Optomechatronics Association/The Society of Photography and Imaging of Japan
FUJIFILM Corporation released X-T2 in September, 2016. We will explain the product concept, and the device and technology that achieved the AF improvements from X-T1.

CP+ Technological Academy

Five-axis, Five-shutter-step camera shake compensation for PENTAX K-1

February 24[Fri]

17:00-17:45

Venue: Conference Center 311/312 / Number of seats:72
Price: ¥1,000 (incl. tax)
Speaker: Koichi Muramatsu (Ricoh Company, Ltd.)
Cooperator: The Division of Photonics An Affiliate of Japan Society of Applied Physics/ Japan Optomechatronics Association/The Society of Photography and Imaging of Japan
Ricoh launched full size single-lens reflex camera PENTAX K-1 in April, 2016. This camera has a shake-reduction system that features a five-axis mechanism to compensate for camera shake caused by horizontal and vertical shift (often generated in macro photography) and camera shake caused by roll, in addition to more common camera shake caused by pitch and yaw. It has achieved a high performance of the world's first five-axis, five-shutter-step camera shake compensation for a 35mm full-frame digital SLR camera, as of October 2016 (based on RICOH research). This time, we introduce this technology.

Video Seminar for Professionals

【Lesson in Deploying】Choosing a 4K SLR Camera for Movies

February 24[Fri]

11:00-12:30

Venue: Conference Center 303/304 / Number of seats:250
Speaker: Hiroshi Shikano [Photographer]
Cooperator: COMMERCIAL PHOTO
Most major manufacturers are currently offering 4K-capable SLR cameras. All of the cameras on the market have their own unique features, such as 60P frame rates, full-size shooting (35mm), and quick AF. This seminar shines a light on the basics of the cameras currently on offer from various manufacturers, while focusing on 4K movie functions, and it also highlights some things to be cautions about when shooting and editing movies in 4K.

Video Seminar for Professionals

【Lesson in Using】Techniques for Shooting Movies with Action and Mobility Using SLR Cameras

February 24[Fri]

13:15-14:45

Venue: Conference Center 303/304 / Number of seats:250
Speaker: Yasunori Iwamoto [Director]
Cooperator: COMMERCIAL PHOTO
The emergence of smaller and lighter cameras has made it possible to shoot movies from unprecedented angles, with substantial dynamism, and at locations that had not been previously accessible to movie cameras. This seminar presents some techniques for shooting movies with increased mobility using SLR cameras, as well as how to use SLR cameras in general, while comparing them with action cameras and smartphones.

Video Seminar for Professionals

【Lesson in Trends】4K for Multiple Uses, from Web to Printing

February 24[Fri]

15:30-17:00

Venue: Conference Center 303/304 / Number of seats:250
Speaker: Akihiko Nagumo [Photographer]
Cooperator: COMMERCIAL PHOTO
High-resolution 4K is useful for various applications, such as Web movies for computers and smartphones, digital catalogues for tablets, and high-quality printing.
In this seminar, an expert in photography and printing presents ways to create 4K content considering multiple usage, from the Web to printing, from the forefront of production.

Video Area for Professionals

Video Area for Professionals

February 23 [Thu]・24 [Fri]

10:00-18:00

Venue: Conference Center 303/304
Cooperator: Light Up Corporation
Audio-Technica Corporation Panasonic Corporation
Blackmagic Design Pty. Ltd. RAID Inc.
Canon Marketing Japan Inc. Sony Business Solutions Corporation,
Sony Marketing Inc.
Light Up Corporation STUDIO EBIS
MITOMO Co., Ltd. TEAC CORPORATION
(In alphabetical order)

4 Days to Enjoy an Experience Full of "Shooting, viewing, and connecting"

【for Professional & Intermediate/Advanced Users】
An Image Processing Seminar

Venue: Conference Center 301/302 / Number of seats:400
Speaker: Julieanne Kost
Cooperator: Adobe Systems
<session 1>
Creative photographic expression via Lightroom and Photoshop ― From "as you shoot" to "as you feel"

February 25[Sat]

10:30-12:00

"The value of a photo is decided after it is shot." In this seminar, Adobe's senior evangelist and photographer Julieanne Kost provides some tips and techniques to sublimate photos using Lightroom and Photoshop. This seminar presents how to more efficiently turn your photo into a masterpiece using the functional adjustment tools of Lightroom and the little known but proven functions of Photoshop.
<session 2>
Professional techniques for making full use of Adobe Photoshop Lightroom

February 25[Sat]

13:00-14:30

In this seminar, Adobe's senior evangelist and photographer Julieanne Kost presents everything there is to know about Lightroom. Here, you can learn the series of Lightroom functions, ranging from photo management and adjustments to creative editing. This session also gives you practical tips for efficient development, such as configuring Lightroom with the auto adjustment settings and presets of your camera and lens, and applying these settings to multiple photos.
<session 3>
Photoshop CC Seminar / Improve Your Skills!

February 25[Sat]

15:30-17:00

This seminar targets intermediate/advanced users. Adobe's senior evangelist and photographer Julieanne Kost presents her favorite techniques when using Photoshop. She demonstrates the noteworthy new functions and tools of Photoshop so as to explain how to enhance the finish quality of your photos. Learn about the Layers panel, merge, deformation, HDR, and other functions that will no doubt help you to improve your skills.

4 Days to Enjoy an Experience Full of "Shooting, viewing, and connecting"

"Attitudes and Preparations for Solicitation and Obtaining Jobs": Seminar & Portfolio Reviews

Cooperator: Japan Advertising Photographer,s Association [APA]
The speakers, who are top-tier creatives, producers, and photographers in the advertisement industry, talk about the knowledge and techniques required for solicitation and obtaining jobs, such as the personal qualities demanded by the industry, printing skills, and how to improve presentation skills. This seminar includes "Portfolio Reviews," where the speakers individually take the time to check the desirous participants' books and works, giving comments and feedback.

(In alphabetical order)

Speaker: Hidekazu Maiyama
(Photographer / Judge of the APA Awards 2017 Category of Photography)
Speaker: Hideo Suzuki
(Photographer / Chief Judge of the APA Awards 2017 Category of Advertising Photos)
Speaker: Kiichiro Yoshimoto
(Photographer / Judge of the APA Awards 2015 Category of Advertising Photos)
Speaker: Kiyoshi Uematsu
(Editor-in-Chief, COMMERCIAL PHOTO magazine)
Speaker: Tetsuro Takai
(Photographer / Chief Judge of the APA Awards 2017 Category of Photography)

Many other creatives from major advertising agencies are also participating!
*Speakers may change depending on the condition.
*Other details have not been confirmed but will be announced via the official website as soon as such details are fixed.

■Seminar  *Participants must be 35 years old or younger and should present their student ID cards at reception.

February 26[Sun]

13:00-14:00

Venue: Conference Center 311/312 / Number of seats:144 (tentative)
■Portfolio Reviews

February 26[Sun]

14:00-16:00

Venue: Conference Center 313/314