The 2010 CP+ [siːpiːplʌs] is set to begin, offering the world a glimpse at the latest developments in digital photography. It has been 15 years since the first digital cameras aimed at the consumer market were released, and over the past 10 years, the main trend in cameras has shifted from silver-halide to digital photography. And in this age of digital imaging, Japan has lived up to its reputation as the world’s premier camera and imaging superpower. Japan is the epicenter of the digital photography world and serves as a hub for all the latest information. 2010 represents the start of the full-blown Digital Age, with photo imaging advancing to that next level to take fuller advantage of the benefits of digital technology for “greater convenience and greater joy”. The new CP+ in Yokohama has as its base the photographic culture cultivated over the past 180 years of silver-halide photography, and from this base it explores the ever-expanding world of photography through the full range of products and information connected with the next generation of photographic imaging made possible through the latest digital technology. In addition to current photographic imaging-related products and services, the comprehensive CP+ also covers “B to B” and “B to C”, showcasing those areas indispensible to the future of digital photography: digital home electronics and communications and digital networks. In addition, a variety of seminars, photo exhibitions and other events aimed at increasing the joy of photography will be held concurrently. By holding this event in Yokohama, which has long been connected with the world of photography, and thanks to the full support provided by the city government, the CP+ is able to grow to become a venue capable of allowing a great number of people to incorporate photography more fully and deeply into their lives. From Yokohama to the world. A new world of photo imaging enjoyment starts in 2010.

In addition to the traditional areas of cameras, lenses, prints, and photography accessories, the CP+ [siːpiːplʌs] aims to cover an even wider swath of the new photographic culture by making use of the connections which it shares with digital home electronics and digital networks. Photo imaging has now expanded to include the areas of shooting, viewing, processing, storing and sharing. Home viewing of photographs on high-definition televisions and projectors; mass storage of photographs and videos on BD / HDD recorders; image processing of raw data using sophisticated home computers and image processing software; sharing and storage of pictures via high-speed mobile communication systems; photo communication and the exhibition one’s work through the Internet － all of these latent markets share the common theme of “photo imaging” which combines them into a new, rapidly expanding global market. The CP+ is a cutting-edge event that seeks to communicate the joy and possibilities of photo imaging from Japan to the wider world.