With a number of World Premieres (world-first announcements of products), CP+ will more effectively introduce new products, technologies, and information to various target consumers.

World Premieres

In the field of camera video equipment, even looking at things with a global perspective, CP+ is one of a few world premiere announcement sites, and continues to get more and more attention. Please take advantage of this high level of coverage and consider making the world-first announcements at CP+. World premiere products that clear the standards of the CP+ screening process can use the World Premiere logo. This logo can be used not only at your display booth, but also in various press rooms both inside and outside of Japan, providing effective and wide-ranging information transmission.

CP+ World Premiere logo

As an effort to publicize CP+ domestically and internationally as a venue for world-first announcements of products, we have established the CP+ World Premiere logo. The logo has been used widely by exhibitors on the products in their booths. Information was also provided via the press room.

Participants decide!
World Premiere Awards

The event includes an award for the best new world premiere product, with the winners chosen by participant voting.

Awards in each of the four categories at CP+2017

1. Cameras with an interchangeable lens system
(SLR, mirrorless camera, etc.)


Canon INC.
Canon Marketing Japan Inc.

2. One-piece cameras with fixed lens
(compact, wearable, etc.)


FUJIFILM Corporation

3. Interchangeable lenses

SIGMA 135mm F1.8
DG HSM | Art

SIGMA Corporation

4. Photo accessories

SDXC UHS-II Memory Card


Presentation Stage

This stage will be set up within the Exhibition Hall and can be used for new product announcements and demonstrations (usage fees apply).

Japan and France photo culture exchange project!
Featuring photo awards for up-and-coming photographers and Japan-France joint exhibitions and voting.

The Editors' Photo Award ZOOMS JAPAN 2018

As part of training and support activities for up-and-coming photographers who are expected to be active not only within Japan but also on the world stage as professionals in the future, CP+ has implemented The Editors’ Photo Award ZOOMS JAPAN, a photography award with judging duties carried out by editors from specialized photography and camera magazines. The photo award issued the “SALON de la PHOTO,” the French magazine holding a friendship exhibition, is called “Les Zooms,” and while linking with representation specialized magazines from Japan, this project provides an opportunity for announcements related to fresh new talent. Starting this year, our collaboration with “Les Zooms” especially is reaching a new level. We will be holding voting in both Japan and France for public awards.


2017 Award winners

Editors’ Award: Noriko Yamada

Photo title: emission

Public Award: Hisaya Katagami

Photo title: Days with umbrellas