With a number of World Premieres (world-first announcements of products), CP+ will more effectively introduce new products, technologies, and information to various target consumers.

World Premieres

In the field of camera video equipment, even looking at things with a global perspective, CP+ is one of a few world premiere announcement sites, and continues to get more and more attention. Please take advantage of this high level of coverage and consider making the world-first announcements at CP+. World premiere products that clear the standards of the CP+ screening process can use the World Premiere logo. This logo can be used not only at your display booth, but also in various press rooms both inside and outside of Japan, providing effective and wide-ranging information transmission.

Japanese manufacturers90.1% Others9.9%
Japanese manufacturers' total global share of digital cameras
(Sales figures in terms of unit numbers, January — December, 2015)
Japanese manufacturers96.5% Others3.5%
Japanese manufacturers' total global share of ILDCs (interchangeable-lens digital cameras)
(Sales figures in terms of unit numbers, January — December, 2015)

Source: GfK Consumer Choices / The NPD Group, Retail Tracking Service

Participants decide!
World Premiere Awards

The event includes an award for the best new world premiere product, with the winners chosen by participant voting.

Awards in each of the four categories at CP+ 2016

1. Cameras with an interchangeable lens system (SLR, mirrorless camera, etc.)


Canon INC.
Canon Marketing Japan Inc.

2. One-piece cameras with fixed lens (compact, wearable, etc.)

PowerShot G7 X MarkII

Canon INC.
Canon Marketing Japan Inc.

3. Interchangeable lenses

F1.8 DC HSM | Art

SIGMA Corporation

4. Photo accessories

Camera lens cleaner

KenkoTokina Corporation

Japan and France photo culture exchange project!
Featuring photo awards for up-and-coming photographers and Japan-France joint exhibitions

The Editors' Photo Award

As part of training and support activities for up-and-coming photographers who are expected to be active not only within Japan but also on the world stage as professionals in the future, CP+ has implemented The Editors' Photo Award ZOOMS JAPAN, a photography award with judging duties carried out by editors from specialized photography and camera magazines. The photo award issued the “SALON de la PHOTO,” the French magazine holding a friendship exhibition, is called “Les Zooms,” and while linking with representation specialized magazines from Japan, this project provides an opportunity for announcements related to fresh new talent.

CP+ Operating Committee

2016 Award winners

Editors' Award Masaki Yamamoto

Photo title:
I'm home

Public Award Daisuke Onda

Photo title:
Drawn into a beautiful scene